Mr. Biswaranjan Mohanty Says-
Yes. Now Corporate need to share a percentages of their profit in Social works like building school, hospital, rural sector etc which is still at its nascent stage and need a real initiatives by corporate. They called it Corporate Social Responsibility(CSR).
Similarly it is high time for Govt.to raise a bill so that Corporates should help the agriculture sector with active participation with NGO and other organisation. In addition to that there should be a mandatory posting of Doctors and other professionals to be posted in rural sector for few years. Initiatives of Govt. should be mixing the corporate with agriculture sector regularly and continuous basis, so that the barrier between the two sectors minimises and agricultural sector can be benefitted from it.
As an agrarian country, we must give priority to agriculture sector not in words but in action also.
[14:36:55] Shweta VMG: ITC, HUL, Tata,Dabur, Infosys foundation etc.
ITC-e-Choupal
ITC e-Choupal is an innovative market-led business model designed to enhance the competitiveness of Indian agriculture. e-Choupal leverages the power of Information and Digital Technology and the internet to empower small and marginal farmers with a host of services related to know how, best practices, timely and relevant weather information, transparent discovery of prices and much more. e-Choupals not only connect farmers with markets but also allow for a virtual integration of the supply chain and create significant efficiencies in the traditional system.
A business concept embedded with social goals, e-Choupal was designed to empower farmers and triggers a virtuous cycle of higher productivity, higher incomes, enlarged capacity for farmer risk management, and thereby larger investments to enable higher quality and productivity.
These interventions have helped transform village communities into vibrant economic organisations, by enhancing incomes and co-creating markets. ITC’s e-Choupals serve 40,000 villages and 4 million farmers, making it the world’s largest rural digital infrastructure created by a private enterprise.
HUL- Project Shakthi
The objectives of project Shakthi are to create income - generating capabilities for underprivileged rural women by providing a small-scale enterprise opportunity, and to improve rural living standards through health and hygiene awareness. It is ushering in prosperity and more importantly, self-respect to women in rural India.
Under the project, HUL offers a range of mass-market products to the Self Help Groups (SHG s) which are relevant to rural customers. HUL imparts the necessary training to these groups on the basis of enterprise management which the women need to manage their enterprises. For the SHG women, this translates into a much-needed, sustainable income contributing towards better living and prosperity. Armed with micro-credit women from SHG’s become direct-to-home distributors in rural markets.
A typical Shakthi entrepreneur conducts a steady business which gives her an income in excess of Rs.1000/- per month on a sustainable basis. As most of these women live below the poverty line and hail from small villages with less than 2000 population, this earning is very significant. Project Shakthi thus enables these families to live with dignity, with real freedom from want. In addition to money there is a marked change in the woman’s status within the household, with a much greater say in decision making. This will lead to better health and hygiene, education of their children especially the girl child and an overall betterment in living standards.
The important and notable aspect of this model is it creates a win-win partnership between HUL and the consumers, some of whom will depend on the organization for their livelihood and builds a sustainable cycle of growth for all.
Tata BP Solar
Tata BP Solar is playing a key role in helping bridge the urban-rural energy divide .Tata BP Solar products have transformed lives in the villages of many states of India.. The idea is to make the sun shine on rural India, to brighten its future.
Dabur-Sundesh
Sustainable Development Society (SUNDESH) is sworn to the mission of ensuring overall socio-economic development of the rural & urban poor on a sustainable basis, through different participatory and need-based initiatives. It aims to reach out to the weaker and more vulnerable sections -- such as women and children, illiterate and unemployed – of the society.
Rural Development- Infosys foundation
The well-being of people living in rural areas ensures sustainable development. The Infosys Foundation works with local administration to achieve community development goals. They construct roads, provide drainage systems and electricity, and rehabilitate flood-affected victims in rural areas.
The Foundation has donated in Crores for rural development and livelihood projects such as awareness campaigns on hygiene, sanitation, vocational training and entrepreneurship. The Foundation undertakes programs to improve the welfare of people in rural India.
Mr. Biswaranjan Mohanty
N-6, D-230, Surendra Nivas, Jaydev Vihar, Nayapalli, Bhubaneswar-751015.
Mobile : 09490958026
E-mail :
brmohanty.2008@gmail.com
