Mr. Kuruvilla Joseph is a Planter at Rose Garden in Meppadi , Kerala. He is into coffee plantation for past 40 years and started inter-cropping of exotics fruits 30 years ago. Mr. Kuruvilla Joseph has got lychee Ratna Award for best winter lychees. Currently he is growing mangosteen, rambutan, lychee , pulasan , avocados, dragon fruit , multiple banana varieties and spices. He is also doing direct marketing without mediators.