Business Opportunities in Agriculture: 150 Field Interviews (Book)

Vegetable and Melon Farming in the US

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Vegetable and Melon Farming in the US

Vegan delight
Emphasis on healthier eating has seen vegetables and melons forming an increasingly important part of the American diet. An increase in local demand hasn't fallen entirely on the shores of the local industry however, with imports increasing their share of the domestic market. Biotechnology will remain a major issue going forward, with significant cost savings needing to be balanced with public support. Health experts rejoice! ( Vegetable and Melon Farming in the US )

Industry Market Research Synopsis

This Industry Market Research report provides a detailed analysis of the Vegetable & Melon Farming in the US industry, including key growth trends, statistics, forecasts, the competitive environment including market shares and the key issues facing the industry.

Industry Definition

This industry comprises establishments primarily engaged in one or more of the following: (1) growing vegetable and/or melon crops; (2) producing vegetable and melon seeds; and (3) growing vegetable and/or melon bedding plants. A vegetable can be defined as an edible herbaceous plant. Vegetables can be eaten whole or in part, raw or cooked.

Report Contents

The Key Statistics chapter provides the key indicators for the industry for at least the last three years. The statistics included are industry revenue, industry gross product, employment, establishments, exports, imports, domestic demand and total wages.

The Market Characteristics chapter covers the following: Market Size, Linkages, Demand Determinants, Domestic and International Markets, Basis of Competition and Life Cycle. The Market Size section gives the size of the domestic market as well as the size of the export market. The Linkages section lists the industry's major supplier and major customer industries. The Demand Determinants section lists the key factors which are likely to cause demand to rise or fall. The Domestic and International Markets section defines the market for the products and services of the industry. This section provides the size of the domestic market and the proportion accounted for by imports and exports and trends in the levels of imports and exports. The Basis of Competition section outlines the key types of competition between firms within the industry as well as highlighting competition from substitute products in alternative industries. The Life Cycle section provides an analysis of which stage of development the industry is at.

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Business Opportunities in Agriculture: 150 Field Interviews (Book)

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