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Mr. Sujay Ojha - CEO of the Aurangabad based company called Neem India - is a big believer in the power of neem. His company produces several neem based crop care products. Are neem based nutrients and insecticides cost effective? Have you ever used neem based crop inputs on your farm? Read the article below and share your view with us.
NEEM INDIA PRODUCTS PVT., LTD.
Neem India Products Private Limited is engaged in the manufacturing and marketing of neem based botanical agri-inputs, organic manures and other bio-products. The company is a part of the RJ Group of Companies, based at Aurangabad. Mr. Sujay Ojha is the CEO of the company. Neem India was established in 2002. The company exports its products to the international markets and also supplies to the domestic market.
Product Range
The range of products manufactured by the company includes:
· Neemraj – Neem based botanical insecticide containing Azadirachtin in the range of 300, 1500 3000 & 10000 ppm.
· Neem Gold – Neem based organic soil manure/conditioner certified by Ecocert for use as input in organic agriculture.
· Neem Drop – Pure neem kernel oil certified organic by Ecocert
· Samriddhi –Botanical extracts based plant growth stimulator
Benefits of Neem
The neem seeds contain the maximum content of azadirachtin along with limonoids. Azadirachtin and these limonoids have potent pest control properties due to which it is used as an active ingredient in the pesticidal formulations. Therefore, azadirachtin along with limonoids is extracted from the seeds and is then formulated as a pesticide in various concentrations for use in agriculture. The neem oil extracted from the seeds also finds use in cosmetics and skin care. The seed cake left behind after oil extraction in an excellent manure and soil conditioner.
Procurement of Seeds
While procuring neem seeds the company has to ensure that the moisture content is minimal. “Since the procurement process is done during the monsoons, the moisture content becomes a critical issue. Higher moisture in neem seeds leads to internal combustion due to which charring takes place and ultimately destroys the properties of neem. Therefore, continuous drying operations have to be carried out along with providing proper storage conditions which help in not just reducing the nutrient loss but also improving the shelf life for longer use. Since neem seeds are available in monsoon period, it needs to be stored for a full one year till the next crop comes in. Hence, managing of neem seeds becomes a major task,” informs Mr. Ojha.
Competition
Speaking about competition, Mr. Ojha says, “There are number of neem-based products in the market. But the companies which can assure the quality products consistently are few. Again just putting these products in the market is not sufficient to generate sales. The neem products agri-inputs market is more of concept selling. We disseminate information to the farmers by focused awareness programs where properties and the uses of neem-based products are not just told but demonstrated on field. Also we provide other agriculture related services to the farming community. These programs are continued on regular basis irrespective of the sales generated in a region. So product quality and the technical services, both help us to make our company and the products unique among the farming community. We believe that if genuine neem products gain acceptance, the farmers and manufacturers will benefit at appropriate levels accordingly.”
Spreading Awareness
To spread awareness about the products, the company not only engages with the farming community, but also at the advisory bodies’ level for IPM programmes. “We conduct numerous farmer meetings both in large scale and small scale where the various benefits of neem are demonstrated along with their compatibility to the current agricultural practices, where chemical inputs play an important role in crop/pest/nutrient management. Additional activities include focused pest management campaigns, visibility through trade fairs, agri-forums, demonstrations and trials of the products,” says Mr. Ojha.
Marketing of Products
The company markets its products through the distribution channel as well as directly to the farmers/users and institutional/bulk clients. “We follow the 4 P’s to market our product: product, promotion, place and price. Accordingly, we ensure that the quality of the product is assured. We actively take part in and introduce promotional campaigns to promote our products through sales schemes, participation in domestic and international trade fairs, presence in trade forums and advisory services,” says Mr. Ojha, adding, “The proper positioning of the products is also well taken care off. We first do the market analysis and accordingly place our products in the markets. All our products are made available at competitive rates of similar products in the market.”
Mr. Ojha maintains that the neem products are gradually being accepted by consumers. He is positive about its future potential. “In the coming years, the demand for neem seeds will be tremendous as its uses find applications in categories other than agriculture. The cosmetics industry, which is now catering to more number of neem products, is an example. The government is also promoting it more. The international market has already opened up for neem products. As the applications get diverse and usage of products will gain substantial increase and the demand for neem seeds will also increase,” he adds.
Feel free to post the questions and feedback. Editorial team or Mr. Sujay Ojha shall respond to the comments.
NEEM INDIA PRODUCTS PVT., LTD.
Neem India Products Private Limited is engaged in the manufacturing and marketing of neem based botanical agri-inputs, organic manures and other bio-products. The company is a part of the RJ Group of Companies, based at Aurangabad. Mr. Sujay Ojha is the CEO of the company. Neem India was established in 2002. The company exports its products to the international markets and also supplies to the domestic market.
Product Range
The range of products manufactured by the company includes:
· Neemraj – Neem based botanical insecticide containing Azadirachtin in the range of 300, 1500 3000 & 10000 ppm.
· Neem Gold – Neem based organic soil manure/conditioner certified by Ecocert for use as input in organic agriculture.
· Neem Drop – Pure neem kernel oil certified organic by Ecocert
· Samriddhi –Botanical extracts based plant growth stimulator
Benefits of Neem
The neem seeds contain the maximum content of azadirachtin along with limonoids. Azadirachtin and these limonoids have potent pest control properties due to which it is used as an active ingredient in the pesticidal formulations. Therefore, azadirachtin along with limonoids is extracted from the seeds and is then formulated as a pesticide in various concentrations for use in agriculture. The neem oil extracted from the seeds also finds use in cosmetics and skin care. The seed cake left behind after oil extraction in an excellent manure and soil conditioner.
Procurement of Seeds
While procuring neem seeds the company has to ensure that the moisture content is minimal. “Since the procurement process is done during the monsoons, the moisture content becomes a critical issue. Higher moisture in neem seeds leads to internal combustion due to which charring takes place and ultimately destroys the properties of neem. Therefore, continuous drying operations have to be carried out along with providing proper storage conditions which help in not just reducing the nutrient loss but also improving the shelf life for longer use. Since neem seeds are available in monsoon period, it needs to be stored for a full one year till the next crop comes in. Hence, managing of neem seeds becomes a major task,” informs Mr. Ojha.
Competition
Speaking about competition, Mr. Ojha says, “There are number of neem-based products in the market. But the companies which can assure the quality products consistently are few. Again just putting these products in the market is not sufficient to generate sales. The neem products agri-inputs market is more of concept selling. We disseminate information to the farmers by focused awareness programs where properties and the uses of neem-based products are not just told but demonstrated on field. Also we provide other agriculture related services to the farming community. These programs are continued on regular basis irrespective of the sales generated in a region. So product quality and the technical services, both help us to make our company and the products unique among the farming community. We believe that if genuine neem products gain acceptance, the farmers and manufacturers will benefit at appropriate levels accordingly.”
Spreading Awareness
To spread awareness about the products, the company not only engages with the farming community, but also at the advisory bodies’ level for IPM programmes. “We conduct numerous farmer meetings both in large scale and small scale where the various benefits of neem are demonstrated along with their compatibility to the current agricultural practices, where chemical inputs play an important role in crop/pest/nutrient management. Additional activities include focused pest management campaigns, visibility through trade fairs, agri-forums, demonstrations and trials of the products,” says Mr. Ojha.
Marketing of Products
The company markets its products through the distribution channel as well as directly to the farmers/users and institutional/bulk clients. “We follow the 4 P’s to market our product: product, promotion, place and price. Accordingly, we ensure that the quality of the product is assured. We actively take part in and introduce promotional campaigns to promote our products through sales schemes, participation in domestic and international trade fairs, presence in trade forums and advisory services,” says Mr. Ojha, adding, “The proper positioning of the products is also well taken care off. We first do the market analysis and accordingly place our products in the markets. All our products are made available at competitive rates of similar products in the market.”
Mr. Ojha maintains that the neem products are gradually being accepted by consumers. He is positive about its future potential. “In the coming years, the demand for neem seeds will be tremendous as its uses find applications in categories other than agriculture. The cosmetics industry, which is now catering to more number of neem products, is an example. The government is also promoting it more. The international market has already opened up for neem products. As the applications get diverse and usage of products will gain substantial increase and the demand for neem seeds will also increase,” he adds.
Feel free to post the questions and feedback. Editorial team or Mr. Sujay Ojha shall respond to the comments.