Production and market of Stevia Sweetener in China

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It is a milestone for stevia sweetener industry that Joint FAO / WHO Expert Committee on Food Additives (JECFA) confirmed the safety of stevia sweetener containing 95% steviol glycosides and allocated permanent (Acceptable Daily Intake) ADI of XX-XX mg/kg body weight in Jun. 2008. It is the first international certification for the safety of stevia sweetener. Driven by the new markets opened up for stevia sweetener, global stevia sweetener market would be more prosperous in the near future.

China has become the largest stevia sweetener supplier in the world, with total stevia sweetener market value of USDXX million in 2009. With increasing overseas demand, China’s stevia sweetener output has jumped from XX tonnes in 2006 to XX tonnes in 2009, with CAGR of XX% in 2006-2009.

Stevia sweetener produced in China mainly has three varieties now:
 Stevioside: 80%; 85%; 90%; 95%; 97%
 RA: 40%; 50%; 60%; 70%; 80%; 90%; 95%; 97%; 98%
 Non-bitter stevioside

Boosted by higher customer requirement and technology innovation, quality of China’s stevia sweetener has improved in the past few years. More and more stevia sweetener producers pay much attention to high purity stevia sweetener such as RA 80%, RA 90% and RA 95% to obtain higher profit.

Price of stevia sweetener is determined by steviol glycoside content and RA purity. The price has kept stable in 2007-2009 thanks to stable raw material price and increased global demand. Most of stevia sweetener producers in China adopt resins absorption and separation method to produce stevia sweetener.

As global sweetener environment develops and consumers gradually shift to healthy products, natural and calorie-free sweeteners including stevia sweetener have become more and more popular. China is an emerging but not the most important market for stevia sweetener consumption, with total consumption volume of around XX tonnes in 2009. Similar with other key consumption countries, beverage and food industry are the most important downstream industries of stevia sweetener in China.

China is also the largest stevia production country in the world, with stevia planting area of XX hectares in 2009, achieving XX tonnes output, XX% of the world’s total. At present, there are mainly three stevia species in China, including common species, high RA species (Shoutian series and Xinguang series) and crossbreed species.

In 2009, the most popular species grown in China are Shoutian No.2 and Shoutian No.3, with total planting area of XX hectares, accounting for XX% of China’s total stevia planting areas. In China, stevia leaf is mainly supplied from three sides, namely local peasants, stevia sweetener producers’ planting bases and middleman.

Character of CCM' Report:
The aim of this report is to provide powerful assistance to the strategy group and the management team in making correct decision as how to penetrate the ever-increasing China market and how to catch the maximum commercial opportunities. The report is formulated independently by CCM’s professional market researchers, based on the first-hand and primary data which are analyzed by scientific methodology, confirmed with both manufacturers/end users/traders and legal authorities, and presented in a logic way.

CCM International Limited
 

It was a pleasure to go thru your report on China & the Stevia market
China has given free entry to Bangladeshi products to their market.
Also Bangladeshi products enjoys to EU market.
Pls suggest how we can move into exporting Stevia!
 

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