Herbs are annual or perennial plants with savory, aromatic, or medicinal qualities. They include both popular culinary herbs such as basil, rosemary, thyme, and peppermint, and lesser known ones such as bee balm, pennyroyal, and vervain.
Many herbs are easy to grow and can be grown intensively, so it is possible to start a successful herb business even with a relatively small plot of land such as a suburban backyard. However, many small herb business owners consider a small acreage to offer the best mix of good revenue potential and easy maintenance.
Planning Your Organic Herb Business
There are many different ways to make money selling herbs. One of the first things to decide is which market you wish to focus on. Although some small growers are very successful in the wholesale market, most find direct sales to be the most profitable as a smaller business. Opportunities include:
1.selling fresh or dried cut herbs to local restaurants or grocery stores
2. selling potted herb plants to local nurseries
3. selling directly to consumers at farm stands or local farmer’s markets
4.offering pick-your-own services
5. offering a CSA program
In addition to cut herbs and herb plants, there are many opportunities for value added products with herbs. These include:
1.essential oils and aromatherapy
2.herbal sachets and potpourri
3. herbal bouquets and wreaths
4. other herb crafts
5.herbal teas
6.herbal seasonings and blends for cooking
7.food products such as pesto or herb-infused oils
8. herbal salves and medicinal preparations
Depending on facilities, many organic herb farms also offer herb classes or workshops, farm tours, craft fairs, or other events. Growing herbs can also be easily combined with a number of other green business opportunities, including green bed & breakfasts and organic beekeeping. Some herb farms also offer on-site restaurants, general stores, or souvenir shops.
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