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Next Generation Energy Food and Drinks: Success strategies for consumer targeting, natural and sustained release energy
The need of the consumer for an ever-greater ability to work and play is increasing the demand for an energy fix in the form of foods and beverages. However, with work stress and fatigue increasing and the demand for products with a broader health appeal will likely lead energy replacement products additional functional benefits. This is in contrast to the current appeal of energy products which are limited to a penetration within the 18-30 year age group. This shift in marketing to 'energy' products plus other benefits will bring about an evolution within the energy market and new food and beverage categories.
The focus of this report will be to explore through 2 primary segments:Introduction to energy market: Provides an overview of the historical development of energy foods and drinks and the commercial origins dating back to 1938; Who is the energy consumer: This chapter reviews the key financial indices of the energy market in the EU, US and Asia. Current market size, growth and forecasts. rbcn0012
Scope of this research
* A comprehensive review of the issues impacting the energy category in one report from brand analysis, consumer insights to market data and regulation.
* Insights into the current marketing and formulation strategies of the leading energy products and brands setting the pace for marketing the benefits.
* An in-depth review of the energy drink consumer with specific insights into age, gender and neurophysiological aspects.
* A breakdown of the growth of the energy food and beverage in the USA, EU and Japan and the predicted within specific EU countries.
* Review of legislation and litigations currently impacting the marketing of energy based foods and beverages within the EU and USA.
To know more and to buy a copy of your report feel free to visit:
Next Generation Energy Food and Drinks: Success strategies for consumer targeting, natural and sustained release energy
The need of the consumer for an ever-greater ability to work and play is increasing the demand for an energy fix in the form of foods and beverages. However, with work stress and fatigue increasing and the demand for products with a broader health appeal will likely lead energy replacement products additional functional benefits. This is in contrast to the current appeal of energy products which are limited to a penetration within the 18-30 year age group. This shift in marketing to 'energy' products plus other benefits will bring about an evolution within the energy market and new food and beverage categories.
The focus of this report will be to explore through 2 primary segments:Introduction to energy market: Provides an overview of the historical development of energy foods and drinks and the commercial origins dating back to 1938; Who is the energy consumer: This chapter reviews the key financial indices of the energy market in the EU, US and Asia. Current market size, growth and forecasts. rbcn0012
Scope of this research
* A comprehensive review of the issues impacting the energy category in one report from brand analysis, consumer insights to market data and regulation.
* Insights into the current marketing and formulation strategies of the leading energy products and brands setting the pace for marketing the benefits.
* An in-depth review of the energy drink consumer with specific insights into age, gender and neurophysiological aspects.
* A breakdown of the growth of the energy food and beverage in the USA, EU and Japan and the predicted within specific EU countries.
* Review of legislation and litigations currently impacting the marketing of energy based foods and beverages within the EU and USA.
To know more and to buy a copy of your report feel free to visit:
Next Generation Energy Food and Drinks: Success strategies for consumer targeting, natural and sustained release energy