Future Innovations in Food and Drinks to 2015: NPD, trend convergence and emerging gr

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Future Innovations in Food and Drinks to 2015: NPD, trend convergence and emerging growth opportunities

Innovation is the most important factor for building competitive advantage in the global food and drinks market. However, most industry executives are unsatisfied with returns on investment achieved on their new products. Although breakthrough innovation is generally perceived to be the most profitable, incremental innovation and category repositioning could prove to be more effective strategies. ‘Future Innovations in Food and Drinks to 2015: NPD, Trend convergence and emerging growth opportunities’ is a new management report published by Business Insights based on extensive analysis of over 75,000 new products launched and an exclusive global industry opinion survey. The report explores the key trends in the global food and drinks market, assesses the most innovative models, analyzes the most innovative products and provides actionable recommendations for increasing innovation success rates. Finally, the effect of the economic downturn on product innovation is discussed as well as the most important drivers influencing consumer demand and what this means for future product launches.

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Future Innovations in Food and Drinks to 2015: NPD, trend convergence and emerging growth opportunities
 

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