Business Opportunities in Agriculture: 150 Field Interviews (Book)

Florists in the US

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Florists in the US


Competition in full bloom

The chief influence on industry revenue is the level of external competition from supermarkets and mass merchandisers. What differentiates the traditional florist shops are their ability to operate profitably in the arranged cut flowers segment, while the supermarkets and mass merchandisers mainly offer unarranged cut flowers. Traditional florists also compete with online florists.

INDUSTRY MARKET RESEARCH REPORT

This is the replacement for February 2009 edition of Florists in the US report.

Industry Market Research Synopsis

This Industry Market Research report provides a detailed analysis of the Florists in the US industry, including key growth trends, statistics, forecasts, the competitive environment including market shares and the key issues facing the industry.

Industry Definition

This industry is comprised of establishments primarily engaged in retailing cut flowers, floral arrangements, and potted plants. These establishments usually prepare the arrangements they sell. A business in this industry is involved in purchasing flowers from wholesalers or nurseries and selling these products directly to consumers. It is important to note that retailers who operate primarily as electronic shopping and mail-order houses are excluded from this industry.

Report Contents

The Key Statistics chapter provides the key indicators for the industry for at least the last three years. The statistics included are industry revenue, industry gross product, employment, establishments, exports, imports, domestic demand and total wages.

The Market Characteristics chapter covers the following: Market Size, Linkages, Demand Determinants, Domestic and International Markets, Basis of Competition and Life Cycle. The Market Size section gives the size of the domestic market as well as the size of the export market. The Linkages section lists the industry's major supplier and major customer industries. The Demand Determinants section lists the key factors which are likely to cause demand to rise or fall. The Domestic and International Markets section defines the market for the products and services of the industry. This section provides the size of the domestic market and the proportion accounted for by imports and exports and trends in the levels of imports and exports. The Basis of Competition section outlines the key types of competition between firms within the industry as well as highlighting competition from substitute products in alternative industries. The Life Cycle section provides an analysis of which stage of development the industry is at.

The Segmentation chapter covers the following: Products and Service Segmentation, Major Market Segments, Industry Concentration and Geographic Spread. The Products and Service Segmentation section details the key products and/or services provided by this industry, highlighting the most important where possible to demonstrate which have a more significant influence over industry results as a whole. The Major Market Segments section details the key client industries and/or groups as well as giving an indication as to which of these are the most important to the industry. The Industry Concentration section provides an indicator of how much industry revenue is accounted for by the top four players. The Geographic Spread section provides a guide to the regional share of industry revenue/gross product

For more information kindly visit : Florists in the US - Business Market Reports **** * * * * * * *******

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Business Opportunities in Agriculture: 150 Field Interviews (Book)

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