A Handbook of Extension Education
ABOUT THE BOOK: Extension education A has to change in harmony with fast changing national and global scenario. The information and communication technological advances in transfer of technology have changed the TOT paradigm. The book 'Modern Extension Education' emphasizes to provide a comprehensive reading material for extension professionals, students and researchers. This book will fulfill the needs of ICAR's restructured postgraduate (master's and doctoral) course curricula and syllabi of extension education at the national level. The book is divided into seven parts, each dealing with separate aspects. All these parts have been presented in a logical sequence.
Section I: Advanced Dimensions of Extension Education
Conceptual Issues in Extension Education: The book begins with conceptual issues in extension and tries to establish relations and bring out the contradictions in the concepts of 'Extension Education' and 'Extension Service'. The chapter also deals with developmental issues in extension education, recent advances in extension services and farmers commission report along with millennium development goals.
Sustainable Development: Concept, Model and Principle: The concept of sustainable development which is the buzz word of development professionals has been delt with all delicacies. Dimensions of sustainable development are discussed. The models of development and principles of sustainable development are explained with befitting examples.
Demand - Driven Extension Strategy through Participatory Mode: In the chapter on Demand-Driven Extension Strategy an attempt has been made to propose an extension strategy for promoting sustainable agricultural development. The extension strategy can be explained with the help of Demand - Driven model. Also it deals with need for participation, why people participate, typology of participation and limiting factors of participation.
Communitisation of Quality Extension System: The book introduces a novel concept of 'Communitisation' of extension services for bringing in quality in the extension education and service. The chapter deals with systems approach need for revival through communitisation, modus operandi of communitisation and communitisation through participation at length.
Extension and Management: The chapter on Extension management covers the definitions of management, characteristics of extension management, implication of characteristics, qualities of extension managers, competencies needed by extension managers and functions of extension manager.
Section II: Research Dimensions
Impact Assessment, Monitoring and Evaluation - Concepts, Domains and Praxeology: The chapter Impact Assessment - Concepts, Domains and Praxeology deals with concept and domains of impact assessment such as demographical, economical, structural, socio-cultural, psychological, institutional, environmental etc. The chapter introduces the emerging concepts. Praxeological analysis which is concerned with visible matter, invisible choices and intentions. Praxeology is an aprioristic science. This discipline deals with time-invariant features of human action and means of human action.
Research Design: The chapter on research design deals with purpose of research design, reasons for conducting qualitative research, different research experimental designs viz., after only experiment, before - after experiment, before - after experiment with single group, before - after experiment with interchangeable groups, before - after experiment with one control group, before - after experiment with two control groups.
Theory Building in Extension Research: Theory building in extension research deals with theory, elements of theory, assumptions and ideas, frame of reference, categories of scientific theories, terms used in theory building, advantages of axiomatic format, Axiomatic theory, steps in theory building. Section 2.3.1 deals with A Scale to measure scientific temperament of farmers
Section III: Information and Communication Dimensions
Theories and Models of Communication: The chapter on models and theories of communication deals with various models which are rarely found in any literature on extension education. Models viz., Aristotle, Lasswel, S - R, Shannon and Weaver, Berlo, Leagan, Holland, Westley and McLean, Rieley and Reiley, Gerbner New Comb, and De etal. are some of the prominent ones, similarly various theories are also discussed for bringing conceptual clarity. Section 3.1.1 deals with Axiomatic Theory of Communication Behavior
Adoption and Diffusion of Innovation: An Axiomatic Theory: The chapter on adoption and diffusion of innovations discusses important variables affecting adoption process validated through axiomatic theory building technique.
Information System and Participatory Approaches for Project Formulation: The chapter Information System and Participatory Approaches for Project Formulation introduces the pivotal concepts like (i) Information System; (ii) Information Stratum; (iii) Characteristics of people in Information Stratum; (iv) participatory approaches; and (v) steps for project formulation. Also it explains information types and information use. The principles of participatory approaches, terms used in participatory approaches, phases of participatory process, inter institutional arrangements for participatory extension management.
Right to information: Tool to empower common man: The chapter on Right to Information Act explains how people can become more aware about their rights and duties. Public and private sector organizations are becoming efficient to deliver the goods to the people due to acts like RTI.
Section IV: Reporting Dimensions
Reporting Dimension in Extension Education: Agricultural Journalism: The chapter on agricultural journalism deals with news, news worthy elements, types of news, scope of agricultural journalism, agricultural journalism as a means of mass communication, ethics of journalism, techniques of interviewing, basics of writing for different publication, writing news article and feature article.
Section V: Entrepreneurial Dimensions
Entrepreneurship: A conceptual framework: The chapter on entrepreneurship development in agriculture deals with concept of entrepreneur, entrepreneurship, entrepreneurial behaviour, typology of entrepreneurs, typology of enterprise and factors affecting entrepreneurial behaviour, theories and models of entrepreneurship.
Section VI: Empowerment
Empowerment - Human Resource Development: The chapter on empowerment discusses the concept of empowerment, gender empowerment, types of empowerment, quantitative and qualitative indicators of empowerment, concept of education, training and employment, various empowerment programmes, procedure for application and qualitative and quantitative indicators of empowerment.
Section VII: ICT in Extension
ICTs in Agricultural Extension: The chapter on information and communication technology mediated extension deals with knowledge driven development, success stories of ICT use in rural India, critical success factors of ICT projects, scope and types of services provided by ICT projects, training and capacity building for ICT application. ICT in agricultural education, research and extension management.
Harnessing ICT Potentials for Empowering Rural Folk: The chapter deals with media education, media literacy, information literacy, issues related to Information Communication Technologies for Development (ICT4D), Some successful experiments utilizing ICT as a tool for empowerment, Media Literacy in Practice and Convergence of ICTs with Agricultural Extension.
Section VIII: IPR Dimension
Intellectual Property Right's: The chapter on intellectual Property rights deals with history of IPR, patents, designs, copyrights, trademarks, IC layouts and designs, Geographical indicators, Protection of new plant varieties
This book also includes information on classification of countries, list of journals, list of important websites, worldwide internet use statistics and suggested readings. All the chapters have been dealt in a simple manner to make it useful. We hope that this will be a useful addition to the literature in the discipline of extension education. We are especially indebted to the authors / institutions whose works are cited throughout the book and acknowledged at appropriate places in the text. We are indebted to individuals, institutions and publishers in which the articles originally appeared. We acknowledge the contributions of all the people who have contributed to the field of extension education and other related fields. We dedicate this book to the extension professionals.
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A Handbook of Extension Education | Riddhi International