Dear Friends Calotropis gigantea (awk phool), Erukkam poo, Gilledu, Indian madder, flower is commonly growing weed throughout india. The flowers are plenty now. It is being used as a medicine. It is having market potential. Some herbal industries using it in medicinal preparation. Market value per kg dried flower is Rs. 40- 50/ kg. Interested persons can collect and dry the flowers and sell.Since it is summer season drying is easy. The flowers will get dry with in 2-3 days. The collection of herbal materials should be done in a sustainable manner. We should not collect the available sources completely. We should harvest only 40 - 50 percent of the available resources. Then only we will get some thing in the coming years. Our activity will not affect the ecological balance.