Mr. Siddaraju K.A. on ‘Innovative Marketing – Directly connect Farmers and Consumers’

Mr. Siddaraju K.A. is the Chief Executive Officer Anekal Horticulture Producers Co.Ltd. says his organisation, comprising growers of a variety of vegetables including English cucumber is now selling its produce directly to consumers on streets of various localities in JP Nagar. They focus on localities as there are no restrictions. His organisation too is planning to further build on their direct marketing concept post lock down. He is into forming FIGs (Farmer Interest Group) and Developing a Company, finding new area of business development of FPO . Refer the article linkĀ https://bit.ly/2XBDQbg