Business Opportunities in Agriculture: 150 Field Interviews (Book)

New Leaf Dynamic - Develops dairy and horticulture cooling storage solutions.

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Develops dairy and horticulture cooling storage solutions operated through renewable energy sources


“Lack of milk chilling facilities in the village led to loss of Rs. 5-6 thousand/week for the dairy farmers. To safeguard them from this loss we developed the bulk milk cooler. Subsequently we felt more than dairy it is the horticulture produce that requires the cold storage solution right away as its’ supply chains are inconsistent and food wastage in India is too high. Hence we developed cold storage too,” says Mr. Akash Agrawal, co-founder, New Leaf Dynamics. Company was established in 2012 at New Delhi. Both the products are sold under the brand name GreenChill.
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The technology used to develop milk chiller and cold storage is unique as these storage solutions are operated using renewable energy sources namely biogas, rich husk, cow-dung cakes, biomass pellets and other farm waste. “By and large electricity is unavailable in villages and diesel again would be an added expense for the farmers. Therefore we decided to use the bio-waste that is easily available right on the farm,” highlights Mr. Anurag Agrawal, co-founder, the man behind the product development. “In both our cooling solutions bio-waste is burned or bio gas is used for heating the water and with this hot water the cooling is done,” he explains the basic working technology in simple words.


New Leaf Dynamic sold its first milk cooler in 2014. The milk cooler has the capacity of 1000 liters that chills the milk at 4 degree Celsius in three hours. The container is made up stainless steel hence is safe to store the milk. “The chiller needs to be started half an hour before the milk is poured in the container. Let us suppose if 500 liter milk is stored 5 pm in the evening then the chiller needs to be started at 4.30 pm. In the same container another 500 liter is added next day at 5 am. The milk is chilled at 40 Celsius. It can be transported at 10 am every day fresh to the milk processing center. In this way the milk will be fresh as well as there will be no loss for the farmers,” he asserts. It is mandatory to clean the container thoroughly with hot water after the milk is dispatched at 10 am so that it can again be used in the evening. “The container is connected with the boiler so cleaning is done mechanically. It needs 30-40 kg biomass for one cycle of milk chilling.”
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The cold storage can store up to 30,000 kg fruits, vegetables and fish. “The cold storage is connected with the boiler where to heat the water 6kg biomass is fed every hour. The water is heated upto 1700 Celsius. With the hot water cooling is done inside the storage unit,” elaborates Mr. Anurag.


Farmer group, cooperative and milk processors are the target customers for milk coolers while the cold storage is apt for individual farmers as well. “We install the cold storage on the farm itself. So it is easy to operate,” adds Mr. Akash. The space required for 1000 liter capacity milk chiller is 12 * 10 feet while for 15,000 kg cold storage 400 sq feet space is needed.


Milk cooler and Cold Storage both are manufactured as per the standardized design. The installation and transportation cost varies subject to the location. “Approximately 50% Government subsidy is available to make it financially easy for the farmer. Further banks loans are also available. We provide the assistance in best possible way,” he informs.


Response received for both the products is encouraging. Milk cooler is successfully running at Rajkot, Gujarat, Assam and Odisha. “So far we have installed six cold storage units in different states. We shall be installing another 10 in next three months,” shares Mr. Akash and adds, “Presently we are focusing more on cold storage as it is an untapped market in India while the bulk milk chiller is a matured market.”


In time to come company founders plans to expand the operations in the states namely Gujarat, Maharashtra, Punjab, Assam, Mizoram and Arunachal Pradesh. “We already have a breakthrough projects in Assam. And the other two north-east states are distance wise quite close to Assam hence it will easier for us manage these states well. Besides from here we even plan to expand our operations to Bangladesh and Indonesia. Similarly from Maharashtra slowly we plan to move down to South India in Karnataka and Tamil Nadu,” reveals Mr. Akash.


Father-Son duo concludes, “We have offered a cost-effective solution to the farmers where they can store their farm produce safely and sell it when they get a good price. In this way they shall be able to generate more revenue from their agricultural commodities. The green technology used is environmental friendly. We aspire to bring in positive change in the lives of people with right technology use for the right product!

Mr. Anurag Agrawal is IIT Kanpur Alumini and did his masters in US. Before turning entrepreneur he has worked in MNCs. His son, Mr. Akash Agrawal did is graduation at University of Utah, USA.


Contact details:
New Leaf Dynamic
F – 1203, Chittaranjan Park, New Delhi – 110019
Phone: +91 9810816292
Email: akash.agarwal@newleafdynamic.com
Web: http://www.newleafdynamic.com/
 

Business Opportunities in Agriculture: 150 Field Interviews (Book)

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