Europen Market for Stevia Growing.

[Sourabh Agarwal]

With Stevia approval by European Union.... Stevia saw some big successes last year, including the relaunch of 'Sprite' in France and Ireland with 30% less sugar following reformulation with the zero-calorie sweetener. The European market was on track to account for about half of all product launches containing stevia extracts last year, according to stevia supplier's... several big brands have backed stevia in Europe. Though it has taken longer than expected for widespread market uptake, but lots of more products would be launched in Year 2013.

Sourabh Agarwal
India Stevia Association