Organic food ‘good for you’ says EU

[S.Annadana]

By Laura Crowley

The European Commission has launched a campaign to inform consumers of the benefits of organic food and support those involved in the ever-growing organic market. The promotional campaign focuses on increasing awareness of organic produce among young people to ensure a future market for organic, under its main slogan: “Organic farming: Good for nature, good for you.”

Professionals in the industry can use the slogans for marketing purposes. But despite undertones that imply health benefits from organic produce, the European Commission is denying its support for organic farming over conventional, saying is merely seeking to help the organic sector. “We are not favouring organic as an alternative to conventional,” Michael Mann, agriculture spokesman for the European Commission, told FoodNavigator.com.

“Merely we are providing the marketing tools to aid progress in the organic industry while helping consumers make their own choices on which products to buy.” However, Soil Association said the message that organic is good for you and for the planet is more “bold and upfront” than previous information put out to the public.