Mr. Pralhad M. Bhilare, President of Strawberry Growers Association of India has been into strawberry cultivation for more than 40 years. He also visited number of strawberry farms and applied hi-technology towards getting quality and quantity . He sells his produce in local markets as well in other parts of city as well as in the world. 50% of the strawberries are sold in different places and 50 % of the strawberries are processed for the jams which are preserved in the cold storage of the factories. His entire family is engaged in cultivation of strawberry.