Business Opportunities in Agriculture: 150 Field Interviews (Book)

The Evolution of Organic Food and Drinks: Growth opportunities, NPD and the impact of

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The Evolution of Organic Food and Drinks: Growth opportunities, NPD and the impact of the economic downturn

The organic food and drinks market grew rapidly over the first part of the decade, with sales in the US and the nine largest European markets reaching more then $40bn in 2007. However, the rate of growth in the market appears to have slowed in 2008, with the economic downturn of 2009 expected to test consumer willingness to pay more for organic and other ethical products. Nevertheless, demand for organic food and drinks is proving to be resilient in a number of key markets and product sectors, due to a combination of key factors. Firstly, heavy purchasers of organics typically have significantly higher than average disposable incomes and have so far been largely unaffected by the global downturn. Secondly, the price differential between many organic and regular products has contracted steadily in recent years, and this has increased consumer reluctance to revert to cheaper non-organic alternatives. ‘The Evolution of Organic Food and Drinks: Growth opportunities, NPD and the impact of the economic downturn’ is a new report published by Business Insights that evaluates which regions, countries and products are expected to grow in the organic market over the next five years. This report provides an understanding of underlying consumer purchasing triggers as well as an in-depth analysis of NPD to assess current and future trends in organic food and drinks.

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The Evolution of Organic Food and Drinks: Growth opportunities, NPD and the impact of the economic downturn
 

Business Opportunities in Agriculture: 150 Field Interviews (Book)

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