Veena Annadana
Well-Known Member
CHENNAI: TS Sujatha, a housewife from RA Puram, loves mangoes. She pays a premium for these fruits at ReStore -- an organic food store in Adyar. The mangoes cost twice as much but they promise to be pesticide-free and healthier. "For me the difference is in the taste. The moment I bite into an organic mango, my mouth is filled with the taste and the flavour," says Sujatha.
Sujatha is among a growing group of consumers who prefer organic produce including mangoes. There are at least 20 shops in the city that sell organic produce exclusively. Other shops such as Pazhamuthir Nilayam in Anna Nagar have sections devoted to organic produce. Officials estimate that the organic mango market has grown from zero to 3% in the last few years. They say that the trend toward all organic food is only growing. "The awareness of healthy organic food among urban consumers was pretty low when the store was launched eight years back and is slowly picking up now," says Sandhya Srikhant from Eco-nut, an organic food store in Besant Nagar.
Source: Tasty, healthy, but pricey: Organic mangoes make a splash in Chennai - Times Of India
Sujatha is among a growing group of consumers who prefer organic produce including mangoes. There are at least 20 shops in the city that sell organic produce exclusively. Other shops such as Pazhamuthir Nilayam in Anna Nagar have sections devoted to organic produce. Officials estimate that the organic mango market has grown from zero to 3% in the last few years. They say that the trend toward all organic food is only growing. "The awareness of healthy organic food among urban consumers was pretty low when the store was launched eight years back and is slowly picking up now," says Sandhya Srikhant from Eco-nut, an organic food store in Besant Nagar.
Source: Tasty, healthy, but pricey: Organic mangoes make a splash in Chennai - Times Of India