Mr. S Rao Chittajallu is the Director of Samagra Agribusiness Services Pvt. Ltd., Hyderabad, Telagana. He says, under lock down conditions, supply chains for fresh and perishable commodities are being adversely affected. Though the government has allowed traders and bulk buyers to buy perishable commodities like fruits and vegetables at farm gates to ease procurement, farmers are being offered very low prices for their produce. On the other hand, consumers resorting to panic buying of large quantities of products has led to inconsistent supply, enabling intermediaries to exploit the situation, resulting in 30-40% higher price for the consumers. Establishing a direct linkage between farmers and consumers, which would ensure consistent supply and competitive prices to the consumers at their doorstep, would be ideal. To know more view https://bit.ly/2Q3JBLx
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