Business Opportunities in Agriculture: 150 Field Interviews (Book)

Future R&D Strategies in Food & Drinks

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Bharatbook added a new report on "Future R&D Strategies in Food & Drinks: Evolution from orthodox approaches to open innovation models" which gives the opportunities in Food and Drinks.
Future R&D Strategies in Food & Drinks: Evolution from orthodox approaches to open innovation models

R&D is a key driver of sales growth in the CPG industry, but returns from investments in R&D and innovation have been falling. This has led to further cuts to R&D budgets, making breakthrough innovations (which typically have higher returns than incremental innovations) even less likely, leading to lower returns still. This downward spiral in R&D investment is not the only problem. A rigid adherence to orthodox approaches towards innovation, which once served the industry well, are now holding back innovation as they lead to large numbers of undifferentiated innovations hitting the shelves of retailers. ( Future R&D Strategies in Food & Drinks: Evolution from orthodox approaches to open innovation models - Business Market Reports )

However, major changes are afoot. The advent of open innovation seems to offer a magic bullet solution; it can both improve innovation and simultaneously reduce costs. Certainly the larger, global, players have been quickest of the mark in adopting open innovation approaches, and smaller companies risk being left behind. But open innovation itself is only part of the puzzle – it needs to fit in with a coherent set of innovation strategies and approaches in order for it to work in the long term.

The multitude of approaches available also makes deciding upon innovation strategy (and surprisingly this basic step is often not given enough attention) , approaches and processes increasingly difficult. This report examines what the latest strategies and approaches are, what is required in order to execute them effectively and crucially assesses the areas where companies need to tailor approaches to fit their own company’s needs and drive future success.

Scope of this report

• Evaluate all the strategic options available to a CPG company in order to start the processes of deciding upon how to update innovation strategy to lay the basis for future growth.
• Understand the crucial actions and approaches required in order to execute strategic decisions effectively – from updating corporate cultures and skills sets to establishing more effective innovation processes.
• Identify flaws in current innovation practices and understand why these are holding back product innovation. Use this to be able to select only the best, most useful practices for use in the future.

To know more and to buy a copy of your report feel free to visit : Future R&D Strategies in Food & Drinks: Evolution from orthodox approaches to open innovation models - Business Market Reports

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