Frozen Food Packaging


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Frozen Food Packaging

US demand to reach $6.8 billion in 2013
US demand for frozen food packaging is projected to reach $6.8 billion in 2013. Gains will be driven by increased demand for convenience-type foods and greater interest in ethnic cuisine. In addition, prospects will be boosted by a healthy pace of product development activity, the prevalence of microwave ovens and technological advances in packaging.

Demographic trends will also propel opportunities for convenience foods (such as frozen foods) and related packaging. For example, above-average growth in older age groups, which tend to have smaller households than younger age groups, will support advances as such households tend to prefer products in single portion and other smaller packages. High levels of households where all adults work outside the home will also boost prospects since time available for home cooking on a daily basis is limited.

Meat, frozen specialties to remain key applications
Meat, poultry and seafood, and frozen specialties are the two largest applications for frozen food packaging, together accounting for over 60 percent of demand in 2008. These markets will also represent the fastest growing markets for frozen food packaging through 2013. Growth for meat, poultry and seafood applications will be supported by increased production volume, the popularity of convenience-type products and continued requirements in the foodservice sector. Advances in frozen specialties uses will be driven by consumer demand for foods offering convenience along with quality improvements resulting from packaging innovations.

Gains in frozen fruit and vegetable applications will lag the industry average due to maturity and competition from fresh alternatives. However, the popularity of frozen vegetables that are packaged in self-venting pouches will provide a growth niche as these products offer improved taste and texture over conventional frozen vegetables.

Boxes to remain leading frozen food packaging type
Though boxes will remain by far the leading product type for frozen food packaging, pouches will continue to represent the fastest growing product type, with gains coming at the expense of both boxes and bags. Solid opportunities are expected for boxes with value-added features such as higher quality graphic design and microwave susceptors that facilitate the browning and crisping of pizza, sandwiches, french fries and other products in microwave ovens.

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