Business Opportunities in Agriculture: 150 Field Interviews (Book)

Cut Flower and Flower Seed Growing in Australia

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This Industry Market Research report from IBISWorld provides a detailed analysis of the Cut Flower and Flower Seed Growing in Australia industry, including key growth trends, statistics, forecasts, the competitive environment including market shares and the key issues facing the industry. ( Cut Flower and Flower Seed Growing in Australia - Business Market Reports )

Industry Definition

The Cut Flower and Flower Seed Growing industry in Australia is part of the agricultural sector and engages in growing flowers or foliage for cutting and display or growing flowers for seed collection. This typically includes traditional flowers (roses, carnations and chrysanthemums); other exotic flowers; wildflowers or Australian native flowers; and flower seed growing. This industry does not include units involved in the growing of seedlings of ornamental plants (including flowers) for sale, which are included in industry A0111 Plant Nurseries in Australia.

Report Contents

The Key Statistics chapter provides the key indicators for the industry for at least the last three years. The statistics included are industry revenue, industry gross product, employment, establishments, exports, imports, domestic demand and total wages.

The Market Characteristics chapter covers the following: Market Size, Linkages, Demand Determinants, Domestic and International Markets, Basis of Competition and Life Cycle. The Market Size section gives the size of the domestic market as well as the size of the export market. The Linkages section lists the industry's major supplier and major customer industries. The Demand Determinants section lists the key factors which are likely to cause demand to rise or fall. The Domestic and International Markets section defines the market for the products and services of the industry. This section provides the size of the domestic market and the proportion accounted for by imports and exports and trends in the levels of imports and exports. The Basis of Competition section outlines the key types of competition between firms within the industry as well as highlighting competition from substitute products in alternative industries. The Life Cycle section provides an analysis of which stage of development the industry is at.

The Segmentation chapter covers the following: Products and Service Segmentation, Major Market Segments, Industry Concentration and Geographic Spread. The Products and Service Segmentation section details the key products and/or services provided by this industry, highlighting the most important where possible to demonstrate which have a more significant influence over industry results as a whole. The Major Market Segments section details the key client industries and/or groups as well as giving an indication as to which of these are the most important to the industry. The Industry Concentration section provides an indicator of how much industry revenue is accounted for by the top four players. The Geographic Spread section provides a guide to the regional share of industry revenue/gross product.

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Business Opportunities in Agriculture: 150 Field Interviews (Book)

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