Business Opportunities in Agriculture: 150 Field Interviews (Book)

China Fruit Juice & Beverage Market Review & Outlook Proposal

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Research Background: 2007 is a prosperous year to China fruit juice and beverage industry. Three parties mainly shared the market, which are domestic famous companies taking Huiyuan and Wahaha as leading brands, Taiwan enterprises, such as Uni-President Group and Dingxin Group, also multinational group, Coca-Cola and Pepsi. Now domestic market is occupied by some famous brands, i.e, Wahaha, Huiyuan, Nongfu Juices, President Orange juice, Minute Maid orange juice and Qoo. ( China Fruit Juice & Beverage Market Review & Outlook Proposal - Business Market Reports )

Due to the rising cost of raw material, transportation and packaging, both producers and dealers lost profit. In addition, current juices and beverage have no special trait, causing shrinking market coverage. Therefore, the important keys to be the leader in fruit juice and beverage market with fierce competition are to grasp industry development, follow market development trend and search diversity operation.

In this report, it will make an in-depth analysis on 2007 China fruit juice and beverage industry on the basis of policy environment, market demand, material supply, production and sales situation in key regions, research on leading enterprises and competition structure.

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Business Opportunities in Agriculture: 150 Field Interviews (Book)

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