Ratnagiri Impex

Suppliers of farm equipment and machinery. Headquartered in Bangalore, Karnataka.

Ratnagiri Impex was founded by Mr. Vasudev Murthy. The company supplies farm equipment and machinery under the brands Agrimart and Agrimate. “We provide demonstration, training and after sales service to our consumers. This is an integral part of our pre and post sales services,” says Mr. Sanjay Varma, retail head – Agrimart. The company has its production unit as well as headquarters in Bangalore. The annual turnover of the company is about Rs. 800 million and has 450 employees.

Challenges Faced : Speaking about the production and marketing challenges faced by the company, Mr. Varma says, “India is a country of many countries. This is more evident across rural India. Trying to reach the farmer in these remote locations is a big challenge.”
Product Portfolio :
The range of products offered by Ratnagiri includes:
• Weed cutters
• Rotary tillers
• Chainsaws
• Hedge trimmers
• Pole pruners
• Earth augers
• Lawn mowers
• High pressure washers
• Power cutters
• Foggers
• Blowers
• Sprayers
• Harvesters
• Shredders
• Diesel Engines
• Diesel Pump sets
• Hand Tools
• Protective Clothing
• Covering Segments.

They also offer a host of other agriculture and horticulture products. “We offer a complete range of over 250 products.

Product Specialty :
Further speaking about the product specialty, Mr. Varma says, “The equipment are single man operated, easy to operate, easy to maintain, low running cost, multi crop application, and completely portable. The machines cater to the requirements of small, medium and marginal farmers who actually contribute 78% of the total agriculture output of the country.”  He adds, “The products are customized to meet the requirement of our customer with constant research with a focus on introducing new machinery and accessories with latest technology, higher fuel efficiency and productivity.”

Market Presence :
The company has a very strong presence in Karnataka, Kerala, Andhra Pradesh and Tamil Nadu. “In these states, the market share for our products is 40%. We have huge expansion plan for Rest of India, especially in states like Maharashtra, Gujarat, Madhya Pradesh, Chhattisgarh, Uttar Pradesh and North East,” maintains Mr. Varma.

Distribution :
The products are available to customers through 125 exclusive Agrimart outlets and over 400 dealer network. “Apart from this, we rolled out e-commerce, thus reaching out to customers at their home/office or shop,” informs Mr. Varma, adding, “In future we plan to expand our network to 300 Agrimarts, 1,200 Agrimart zones, and 100 shop-in-shops.” The company is a 2009 – ISO 9001:2008 certified.

Speaking about competition, Mr. Varma says, “Makita & Stihl are a few competitors we appreciate in terms of innovation and technology.” The company has also won several awards and recognition like Agri Business of the Year Award in 2011, Most Innovative Retailer of the Year in 2011, and Innovative Retail Concept of the Year – Asia 2012, besides others. Mr. Varma is a BE, with MBA PMP. He has over 9 years of work experience.

Our Correspondent

For more information, contact : Ratnagiri Impex, 1/1 G, Annapurna House 7th Cross, New Guddadahalli, Mysore Road, Bangalore – 560 026 Phone: +91 80 26985100 / 101 / 102 / 26985210 M: 91 9482831672 Email: sanjay.agrimart@gmail.com
Web: www.ratnagiriimpex.com

Source : Agriculture & Industry Survey  [/hidepost]