Kolkata based firm marketing agriculture goods and implements
Ganga Motors is in the field of Agricultural Implements and globally acclaimed industrial products. Headquartered in Kolkata, it is also a marketing organization that handles agricultural goods & implements and industrial products of international repute. Currently employing about 60 people, Ganga Motors has recorded an average annual growth of almost 35% for the past three years.
The company has done a commendable work in utilizing its time to serve both the agricultural as well as exploring new avenues of using technology and coming up with in-house client-facing products. It has also widened its portfolio into the Retail H2O lifestyle products & lifestyle value products industry.
Founded with the primary objective of marketing and distributing industrial and agricultural products of global acclaim, Ganga Motors has slowly yet consistently grown to become one of the forerunners in the industry. Our interview with Mr Nitin M Patel, the CEO of the company helped us understand the company and its products in a comprehensive manner. A graduate in commerce and with more than two decades of experience in the industry, Mr Patel has worked hard to make Ganga Motors a powerful player in the industry.
Clear evidence of this is the long list of awards that have been won by the company like
· “Udyog Ratta Award” by the Institute of Economic Studies.
· “International Excellence Award” by the Institute of Economic Studies.
·“Transworld Goldstar Award” by the Institute of Economic Studies.
· “Bharat Vikas Award” by International Business Council.
· “Jawaharlal Nehru Excellence Award” by National Institute of Economic Development.
· “Outstanding Achievement Award” by Management Studies Promotion[contact-form-7 404 "Not Found"]
Mr Patel introduced us to the long list of the products of his company. Basically it deals with assembling, distribution and marketing and industrial products and is not involved in any manufacture or production. The company’s range of products includes Power Tillers, Pumps & Pipes & H2O Lifestyle Products under the three respective divisions – Farm Equipment Division (FED), Pumps & Pipes Division (P&P) and Water World (WW). Water World is basically the retail division that handles H2O lifestyle Value Products. Ganga Motors is the exclusive marketing associate (East) for Duke Plasto Technique Pvt Limited, Palanpur, Gujarat.
GANGA MOTORS have joined hands with a Chinese company for their “SIFANG” brand Power Tiller in India at Indian Trade name “GANGA SIFANG” since 1994. Sifang Power Tiller manufactured by M/s. Zhejiang Sifang Group Corporation, a Chinese Govt. Enterprise, Grade-I, an ISO 9001 certified company. GANGA MOTORS have state wise strong distributors and dealers network for sales and service after sales arrangements to give immediate service to farmers. We always keep ready stock of Power Tillers, Sufficient Spare Parts, Trained Mechanic at our dealer’s point. At present Ganga Sifang is the most popular brand of Power Tiller to the farmers in the State of West Bengal, Assam, Tripura, Goa, Karnataka, Gujarat, Orissa, Mizoram, Jharkhand, Andaman & Nicobar, Gujarat, Maharashtra, Andhra Pradesh, Madhya Pradesh, Tamilnadu, Kerela, Nagaland and Jammu & Kashmir. Ganga Sifang Power Tiller having sitting arrangement, high Power D.I Engine and low fuel consumption and easy rotary cultivation system.
Ganga Sifang brand power tiller
One of the latest innovations of Ganga Motors is the Ganga Sifang brand power tiller. Mr Patel said, “This is designed for pulling and driving. The model features output at high and low speed, compactness and simplicity of construction, easy control and steering, light weight, rugged durability and reliability.
It is suitable for working in Dry and Paddy field, Orchard and slightly hilly land, completed with Driver’s Seat and farm implements, such as Plough, Rotary Tiller, Disc Plough, Ditcher and Harvestor etc. It can also be used for stationery work such as Pumping, Spraying, Feed grinding, Flour milling and trenching etc. Our “Ganga Sifang” Power Tiller Model.:GN-121-15 is already Tested Successfully by Central Farm Machinery Training & Testing Institute, Tractor Nagar, Budni (M.P)-466445 and Commercial Report (Supplementary Test) are also released vide Report No.:PT- 66/880 dated month April, 2002.
Our Ganga Sifang DI Power Tiller Model: GN-121-15 is found to be eligible for subsidy available to the farmers under the Governmental Programmes and the Schemes by Government of India, Ministry of Agriculture, Department of Agriculture & Co-operation, Krishi Bhavan, New Delhi-110001 vide their letter Ref.: No.13-37/2000-MY(I&P) dt. 14.05.2008.
We have already get our approval from NABARD (National Bank for Agriculture and Rural Development), Bandra Kurla Complex, 5th Floor, A wing, Bandra (East), Mumbai vide their Circular No.: 262/DPD.FS.35/2002 dated 09.11.2002 for Bank Finance. We already signed Memorandum of Understanding (MOU) with UCO Bank vide UCO Bank’s Letter Reference No.: HO/CR-PS/F-27K/3222/2004-05 dated 02.02.2005 for Financing Purchase of Power Tillers by Farmers from the said Bank under the Brand Name “UCO GANGA SIFANG KRISHI JYOTI”.
“In above mentioned scheme No Guarantor and Margin Money is required to Purchase the Power Tiller from UCO Bank. The Tie-up is aimed at boosting economic activity in rural areas by creating demand through cheaper credit for the farmer. This arrangement will enable us to fulfill our social commitments towards the upliftment of farmers”.
“As per the MOU signed between UCO Bank and Ganga Motors, the Bank would now become the preferred financier for Ganga Sifang Power Tiller in most of the states throughout the country.”
“Ganga Motors had also signed Memorandum of Understanding (MOU) with State Bank of India for Agricultural Advances, Financing of Ganga Sifang DI Power Tiller Model.: GN-121-15, Tie-Up arrangement by Ganga Motors with SBI.”
Amrut Submersible Pump
Yet another revolutionary product of Ganga Motors is the Amrut Submersible pump. Mr Patil detailed its features which are as follows:
· 5 Star rated Products saving your electricity bills and thus saving energy to help the earth remain green.
· Lesser space for operations eliminates the need for huge foundation and pump house arrangements.
· Noiseless running of the motor.
· Can be installed in difficult sites – in narrow curves or slanting boreholes or in confined conditions.
· Easy installation and removal, especially in deep boreholes.
· Suitable for sites where a pump house is not desired or cannot be built.
· Pumping system can be made fully automatic.
· Very sturdy motor, insensitive to wide voltage fluctuation, unlike normal electric motors.
· Reduced HP loses due to transmission.
· No contamination of water by oil or grease.
Mr Patel said that the submersible pumpset can be used in borewell for domestic as well as industrial water supply. It could turn out to be the best option for various irrigation systems, fountains, Stud farms, dairy farms, bungalows as well as housing colonies.
Mr Patel made a mention about Polybest winding wires that are used for the winding of submersible and Monoset Pumps. Mr Patel said that these wires can sustain water abrasion as well as frictional losses, are space saving in nature and can function in every kind of climatic condition.
The products of Ganga Motors are sold in huge quantities in West Bengal, Bihar, Orissa, Tamilnadu,Chennai, Assam, Jharkand etc. According to Mr Patel, the main highlights of his company products are periodical upgradation, introduction of products catering to market demand, consistent service and implicit attention towards quality and dependability. Mr. Patel aims to make his company a leader in the industry.
Source : Agriculture & Industry Survey [/hidepost]