Cultivates herbs having high medicinal values and which are required for production of rare ayurvedic preparations on a large scale.
Maa Danteshwari Herbal Products Ltd (MDHPL) was set up in 1995 by Dr. Rajaram Tripathi, CEO. The company is engaged in the organic farming of medicinal plants. Dr. Tripathi left his government job to start organic farming.
“We are a group of 5 expert scientists, 3 marketing management professionals, 15 farm managers, 30 field supervisors and 400 tribal families. All are backed by an advisory board of 22 eminent personalities from various sectors of society,” avers Dr. Tripathi.
He adds, “Our mission is to promote organic farming in India and to introduce the farming sector to good earnings (Rs. 15000 to 200,000 per acre per annum earning) through high value medicinal and aromatic plants farming and processing. We have devoted our services for the upliftment of farmers. We also aim to rejuvenate the vanishing herbal heritage of the country, especially Bastar region.” Maa Danteshwari Herbal Products Ltd. is an ISO 22000:2005 (FSMS) certified company and has also won the Best Exporter award.
Dr. Tripathi further maintains that the company received various awards for its services, “We were awarded the Best Exporter Award by Vegetable Grower Association of India, Outstanding Person of the Year in the field of herbal farming by Chhattisgarh Government and recently Herbal Scientist Award by Vishwa Ayurved Parishad.” Maa Danteshwari has its head office in Raipur and its research centre in Kondagaon, Bastar district, Chhattisgarh.
Maa Danteshwari Herbal Farms cultivates herbs having high medicinal values and which are required for production of rare ayurvedic preparations on a large scale. It has 16 farms spread over 1400 acres. “We have our own land and also have a lifetime contract with CHAMF (another organization of ours), 10,000 farmers with 20,000 acres of land for organic farming and marketing their products.
Apart from this we also have nursery and tissue culture lab with existing capacity of 20 lakhs plants per annum and extendable,” informs Dr. Tripathi. When asked about the important herbal plants the company cultivates, Dr. Tripathi says, “Based on extensive research, market surveys and deep analysis of domestic and international markets, we have identified more than 42 medicinal and aromatic plants, flowers, cereals, vegetable and spices, especially safed musli, stevia, ashwagandha, satavari, annatto-bixa and bramhi beside others.”
Elaborating on the company’s association with Central Herbal Agro Marketing Federation of India (CHAMF), he says, “Typically a farmer can hope to earn no more than Rs 15,000 per acre per year from his land, that too if rain and other factors are favorable. Through association with us, farmers have earned more than Rs 1,00,000 (One lac) per acre. This has been made possible by scientific techniques, expert supervision, choice of herbal and medicinal crops, organic ways and forward linkages of produce to markets.”
He adds, “Farmers have been associated through “CHAMF” (Central Herbal Agro Marketing Federation of India), a body recognised by the Ministry of Agriculture, Government of India, and of which I am the President. At present there are 20,000 farmers are member throughout India and there are much more who are indirectly benefiting from our initiative.”
A few of the important products the company manufactures are the following:
·Safed Musli: Revitalizer, better metabolism and well being
· Stevia: Natural sweetener
· Power On: For masculine power & potency
· Liver On: For liver disorder
· Hair Grow On: To regenerate hair follicles
· Memory On: Memory enhancer
“We have products that have medicinal uses, lifestyle usage as well as for general well-being. We have got unique blend of ayurveda / ethino medicines, single herb therapy and tribal health practices under the name “Maa Dante” and “Bastar Bio”,” avers Dr. Tripathi.
The company offers multiple services right from training to marketing, conversion of farmers to organic farming certification, documentation, export and technology transfer. “We help in developing herbal gardens with nominal charges based on realistic expenses,” adds Dr. Tripathi.
For storage, the company has 6 well equipped warehouses with 8000 tons capacity following international norms. “The period of freshness for green herbs is 90 days and dry herbs last up to 24 months,” says Dr. Tripathi.
Maa Danteshwari also has 2 processing units for raw herbs – one in Kondagon, Chhattisgarh and Bhadoi, U.P. “In these plants drying, pulverizing, screening and packaging are carried out as per Euro norms / ISO 22000 – 2005 norms / GMP certified / we have our own quality control management. We are having 22 natural and organic health products in the market and they are nutraceuticals, feed supplements, anti diabetic and anti obesity products,” avers Dr. Tripathi.
The company also has an R&D facility. “We have got a full fledged tissue culture lab and quality control laboratory. We do R & D on propagation and support “rare & endangered species and bio diversity of India. We have developed popular variety of plant MDB 13 and 14 for Safed Musli chlorophytum borivillanum. The former is high yielding, long living disease resistant and requires low water and MDS 14 (Stevia) id popular for high percentage of stevioside and rebundioside percentage, which lives and gives continous high yield for 5 years,” avers Dr. Tripathi.
When asked about the trend in market demand for medicinal and aromatic plants in the present conditions, Dr. Tripathi says, “I see a very positive and high demand scenario. As awareness about benefits of organic and natural products as well as harmful effects of in-organic produce is growing the world over, demand for such products is on a steep rise globally, especially in countries like US and West Europe, which have been traditional bastion of everything artificial. And this is backed by authentic surveys. As per international survey the demand for organic products is currently pegged at US $ 66 trillion and growing at 16% per annum.”
Further speaking about the market demand for Indian herbs, Dr. Tripathi says, “The global demand for Indian herbs is very good and is increasing day by day. The states of Chhattisgarh, Orissa and Jharkhand may be the future herbal basket for global market.
Export of organic herbal and medicinal products and raw material will be the next big thing after IT revolution in the country. In India farmers are generally small land holders with 1 to 2 acres of land. So by growing herbs 1 farmer can earn Rs. 1 lakh / per acre / per annum.”
The company got support from National Horticulture Board and State Bank of India. “We received a loan of Rs.1 crore, which was repaid fully with interest within the due time and we have been appreciated, provided certificate by the Bank for herbal farming. The project was sponsored by NHB, government of India,” says Dr. Tripathi, adding, “Storage and processing of herbal products are the most neglected areas. The government must give more attention and support to these areas of neglect.”
He adds, “The government is aware of the potential of herbs and is supportive of this sector but much more is needed by way of financial assistance, technology support, marketing support in international markets, storage, processing and price discovery if this sector is to realize its potential.”
Safed Musli Cultivation
Safed Musli is a revitalizer, regenerates vitality and man power (potency). “As per our experience of 14 years, farmers of safed musli could not make profit because of availability of poor planting materials, lack of knowledge but the farmers who used our planting material of safed musli, MDB 13 and MDB 14 are still making profits,” maintains Dr. Tripathi.
Uses of Safed Musli
Safed Musli is a revitalizer. “We are the largest cultivator of safed musli in all the formulations of ayurveda potency products. More than 100 man power stimulant formulations are having safed musli as a major ingredient,” informs Dr. Tripathi.
He maintains that safed musli is a farmer friendly crop but due to poor planting materals in the market, farmers incur loss. “Farmers have been cheated by various companies which supplied sub standard planting material or fake variety of safed musli with no practical knowledge, misguided farmers so they could not earn the profit.
We can assure farmers that by using standard certified organic material, farmers can earn Rs.1 to 2 lakh per acre / per annum,” he avers.
The company offers the complete package of services to farmers, right from training for organic practices, detoxification of land, technology transfer, supply of certified organic planting material documentation of organic farming and buy back agreement in advance to purchase and market the end produce of the farmers. “All our programmes are recognized by Ministry of Agriculture, government of India and our organization CHAMF has been nominated as member of technical committee (Quality Council of India),” says Dr. Tripathi
Stevia is a natural / herbal substitute for sugar with zero calorie properties. “We are the only cultivator, processor, extractor, and exporter group in India to establish Stevia through cloning farm propagation / farming and provide extraction of highest percentage of rebundioside from MDS -14,”(Stevia) says Dr. Tripathi.
He adds, “Growing stevia is also advantageous to the farmers economically. We are the largest and only stevia grower and processor. Through CHAMF, a lot of farmers are enjoying the benefits of stevia cultivation.”
He further says, “Being one of the founder member of CHAMF (Central Herbal Agro marketing Federation of India) and SAMPDA (Samagra Adivashi Medicinal Plants development Association), we are continuously upgrading and developing products with nominal charges. Our courses are organic farming, organic manure preparation, medicinal plants cultivation, aromatic plants cultivation, herbal processing, packaging, harvesting and post harvesting management of medicinal and aromatic plants.” Dr. Tripathi is a B.Sc.(Maths.), MA (Eco.), MA (History), MA (Hindi Literature) Gold Medallist and L.L.B.
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Source : Agriculture & Industry Survey [/hidepost]