National Institute of Agricultural Marketing

National Institute of Agricultural Marketing (NIAM) was established in the 1988 and it started the management programme in the year 2001. The institute is located in Bambala, Jaipur, Rajasthan. NIAM is a government of India organization. “The institute was created on the recommendations of FAO. It was felt that there should be a regional centre for south-east Asia in the field of agricultural marketing,” says Dr. Kamal Mathur, director.

Dr. Kamal Mathur

Dr. Kamal Mathur

Focus Areas
The institute has conducted programmes in the areas of post harvest management; legal reforms; market management, planning and designing of markets; coop marketing; medicinal plants; organic produce marketing; marketing infrastructure; quality assurance exports; market led extension; commodity exchanges and future/forward markets; sanitary and phyto-sanitary measures; it application and market intelligence system; wto; public private partnership etc.; warehousing and storage and export potential of horticulture crop.
The institute caters to the need of all state agricultural marketing boards, commodity board, all cooperative sectors, all marketing federations, non governmental organizations involved in agricultural processing and produce marketing farmers and entrepreneurs. NIAM has conducted 496 training programmes during the last 5 years. This is in addition to the training/awareness programmes conducted under central sector schemes.

Training & Research
The National Institute of Agricultural Marketing imparts training to the various level functionaries involved in agricultural marketing activities and conducts consultancy research project for the sponsoring organizations. The training and research activities were initiated in 1988 in the thrust areas identified in the field of agricultural marketing for the client organizations.

The Institute conducts long term and short term research on the various issues of agricultural marketing. The short term research activities include the case studies on various agribusiness activities, success and failure stories of the commodity marketing, region or policy specific issues.

PG Programmes
NIAM offers 2 post graduate programmes as follows:

Post Graduate Programmes in Agri Business Management
The Post Graduate Programme in Agri-Business Management was started in 2001 aiming at enabling meritorious agricultural graduates to acquire the critical competence for functioning as effective agri-business managers. It is a two years residential programme. The programme at NIAM is offered as a sub-centre of MANAGE, Hyderabad. The PGPABM is designed to cater to the needs of the complex and dynamic global industry and provide an opportunity for future managers to gain understanding and experience of production, processing and marketing. “The objective is to produce postgraduates in business administration with competence in agriculture and core business subjects along with exposure in agricultural marketing which make them ready to face challenges of emerging agribusiness sector,” avers Mr. Mathur.

Post Graduate Programme in Agri Warehousing and Supply Chain Management
The institute started a Post Graduate Programme in Agri Warehousing And Supply Chain Management in 2004. The programme aims at developing operating skills among meritorious agricultural graduates to acquire the critical competencies for functioning as effective warehouse managers to handle various agricultural marketing infrastructure promoted in the country.

Agriculture & Industry Survey spoke to Dr. Kamal Mathur, director to learn more about the activities of the institute. Excerpts…

How has NIAM evolved over the years? What would you say were some of the defining landmarks in the institute’s growth?
In 1997 the institute was shifted to a sprawling 30 acre campus. In 2001, agri-business management program was started. NIAM is today looked upon as an institute for development, reforms and policy making in the field of agri-business management.

What are the main activities of NIAM today?
Training, research, consultancy, education and policy making in the field of agricultural marketing are the main activities of NIAM today.

Are you a research institute as well?
Yes, the institute conducts research on important fields such as contract farming, agri-export zones, medicinal plants and a number of subjects which are of use to government industry and farming community.

What are the skills NIAM’s agriculture marketing course imparts to the students?
The course imparts sound agricultural knowledge blended with modern management practices.

Do you believe doing this management course would make them better managers?
Yes. The course provides basic exposure to functional areas such as HRM, Finance, Marketing, and Operational Research. Further, the course also exposes students to well structured modules on agri-business such as procurement, agri-input marketing, agri-output marketing, commodities trading, future contracts, agri-finance, retail marketing etc. This makes students ready for challenging jobs as managers in the best of agri-business companies.

How much would it cost to complete this course? Do you offer any financial assistance to needy students?
Two year residential program including lodging and boarding costs Rs. 3.65 lakhs per student. In terms of financial assistance, educational loans are arranged for the students.

What are your previous students who completed this course currently doing? Are they well employed?
All the students are very well placed in leading agri-business companies.

How strong is NIAM’s placement cell?
The placements are organized in a well planned manner. A number of companies turn up for placement. The whole process is over within a day. In a short span of its existence of four years, the institute has achieved 100% placement. Placement profile of the students in the last batch reveals a major shift from seed industry to procurement and supply chain management.

Banking, commodity exchanges, retail chain etc have emerged as new destinations for the students. Highest intake still happens to be pesticides industry (35%) followed by procurement (18%), Banking, finance and fertilizers with 14% each. The programme at NIAM has been an instant success. In a short span of four years PGPABM has become the No.1 choice of recruiters of Agri-Business Sector.

With many management schools in the area of agri-business to choose from, why do you feel a bright student should choose NIAM? What are some of the core strengths of your Institute?
Our institute is way ahead as we have a well structured modular academic program taught by the very best faculties in the country drawn from various institutes. The students also get exposure to the industry through guest lectures by leading executives.

How is NIAM funded?
The management program is self financing. However NIAM gets grants from ministry of agriculture, government of India for training, research and other activities.

Has the agricultural industry appreciated the value of your MBAs? Are they keen to recruit your students?
Yes. This is reflected in the cent percent placements every year since its inception. The last batch recorded highest average placement in agri-business in the country.

What is the objective of NIAM?
NIAM is a student friendly organization. It is striving to contribute holistically in developing the agri-business systems in the country.

Our Correspondent


  • Ron James

    I believe that the secret recipe of a successful business is planning! It’s good to k now that the NIAM can help on research and training.

    This could save you time and eventually and money. I suggest you plan your own system as well.

    It’s almost a year now since I used this warehouse management system for my ‘growing business’. I am really happy that I used it (great plan), thanks to a friend, Matt Roy. So far it didn’t let me down even once. Great support!

    I think NIAM can truly help a lot of people develop their agri-business systems.


    Kindly send the short term coursw list and fees reg. Managegement dev. programme


    Kindly send the short term course list and fees reg. Managegement dev. programme

  • MariettaCook

    Lots of specialists tell that aid people to live the way they want, because they can feel free to buy needed goods. Moreover, different banks offer consolidation loan for all people.



  • ankita mitra

    i am pursuing my pg course in veg sc.(horticulture),do i have oppurtunity to join any of courses offered by NIAM.i am really interested in joining the courses offered by WTO like post harvest management.please,send me details regarding admission time & procedure,eligibility criteria,fees,placements….