Event India Organic 2007

[S.Annadana]

Dear Sir/Madam,

Sub: Participation in INDIA ORGANIC-2007 (Trade Fair & Seminars), New Delhi, India 29 Nov to 02 Dec 2007

On behalf of International Competence Centre for Organic Agriculture (ICCOA, ICCOA [International Competence Centre for Organic Agriculture]) I thank you for your support to the organic movement and for your participation at the previous trade fairs, "India Organic 2005” and “India Organic-2006” organized at Bangalore.

After two hugely successful fairs at Bangalore, the organic stakeholders felt that ICCOA should move the fair up north of India in 2007.Thehefore, this year India Organic trade fair is travelling to the capital city of New Delhi.



INDIA ORGANIC-2007

Venue: ICAR, NASC Complex, New Delhi

Date: 29 Nov to 02 Dec 2007

As you are aware, ICCOA is a knowledge centre and an interface organization in the organic agriculture sector. It also organizes India’s biggest Organic trade fair, "India Organic trade fair”. In the previous two editions, the India Organic trade fairs have attracted:

Ø More than 45,000 visitors,

Ø Over 100 overseas delegates.

Ø 330 exhibitors (158 stalls in 2005 and 172 stalls in 2006) representing the entire spectrum of the Organic business

Ø Six (6) exhibitors from overseas.

Ø 102 B2B meets of traders with producer groups

Ø An international congress with 90 sessions in 9 themes, addressed by Speakers selected from all over the world.

Ø Attractions like the Organic Food Festival and Cultural events.

Ø Foreign visitors from16 countries

Ø Indian states representation = 21 states

Ø Business enquiries generated (approx): Rs. 42 crores in 2005 and Rs. 85 crores in 2006 (together Rs. 1270 million = Euro 25 Million)


Participants Profile: -

India organic trade fairs invites participants from the world of organic agriculture with a very broad spectrum of stake holding groups. The principles of organic agriculture focus on Health, Ecology, Fairness and Care, and it promotes sustainability between human, land, animals and the entire eco-systems.



The broad spectrum of stakeholders therefore also includes certified organic, Biodynamic farming (Demeter), farms under conversion, other sustainable farming practices like Good Agriculture Practises (Eurep Gap, India GAP), standards like HACCP, ISO etc. Therefore the IO trade fairs are open to certified organics with clearly demarcated spaces, but also to in conversion and other sustainable farming practices.



In India, the organic agriculture is still developing and various schools of thought co-exist. This fair also focuses on bringing them together to help the entire organic sector to grow. The related activities of Biodynamic farming, LEISA, Homa farming, Europe gap, ICM/INM and other forms of sustainable and eco-friendly farming practises are seen by many as a route or means towards organic farming. It is believed that these practices can get inspired by organic agriculture and move towards it, thereby benefiting organic agriculture and all its stakeholder groups in the long run.



Supports, Participation, Exhibitors:

The India Organic trade fairs have support from all quarters of the organic movement, from India as well as abroad. The participation came from Central Govt., State govt and its agencies, Commodity boards, NGOs, farmers/farmer groups, exporters, other private sector companies and internationally from SECO, FiBL, IFOAM, SIPPO, Oxfam, FAO, Indo German Chamber of Commerce, CBI, Organic Exchange, Winrock and many others.

Government support to this event had been very encouraging. Ministry of Agriculture, Govt. of India, through the National Centre for Organic Farming, and APEDA, Ministry of Commerce has been associated as the Co-organizers in the previous fairs. Govt of Karnataka was also the Co-organizer in the first edition and other state govts like Govt of Himachal Pradesh, Maharashtra, Uttranchal, Sikkim, Mizoram, Nagaland, etc had been sponsors in different categories.

Much international participation occurs. Govt of Switzerland is a major supporter and sponsor of India Organic fairs. SIPPO has brought buyers delegation from Europe, FiBL and IFOAM brings expert speakers. Organic exchange, Winrock, etc. brought delegates from all over including from USA. These participations will grow further towards India Organic-2007.

How to Participate at India Organic-2007
I now take this opportunity to invite you/your organization to participate in India Organic 2007.
Modes of Participations:-

Ø As Exhibitors (by booking stalls/space)

Ø Central govt/govt. agencies as Exhibitors or as ‘Pavilions’

Ø State Govt/Dept of Agriculture as Exhibitors or as ‘State Pavilions’

Ø As a Sponsor

Ø As an Organization, at COS Presentations

Ø As a Delegate at the International Seminars

Ø As a Business Delegate

Ø As a Visitors to the trade fair and Organic Food Festivals



Exhibitors/Stall Booking: Full rent for 3m x 3m stall = Rs. 50000



Stall Rent Offers Payment deadline Amount (Rs.) (other than farmers)


15 sept2007 Rs. 35000

16 Oct 2007 Rs. 45000

17 Nov2007 Rs. 50000


Organic Farmers/Farmer groups’ only are eligible for the Special Privilege of @20% Discounts on stall rent.

ICCOA members will have an additional Rs.1000 discount.



Pavilions

India Organic 2007 has two State pavilion options. Central Govt/ govt agencies and Different state governments of India can make use of the pavilions, which are an ideal way of showcasing the achievements of the State in the field of organic farming and for providing space for the farmer groups and other stake holders within the state to display their produce and products. The two pavilion categories are



* Diamond Pavilion



* Book minimum 20 stalls
* Each stall @ Rs. 35000



Cost Rs. 7 lakhs

* Platinum Pavilion



* Book minimum 10 stalls
* Each stall @ Rs. 35000



Cost Rs. 3.5 Laks





Sponsors:

India Organic 2007 has several Sponsorship options. Participants can make use of these different schemes to promote their products and technologies, in a much stronger fashion. There are four different sponsorship options starting from Rs. 1 lakh upto Rs. 10 lakhs.

Four Categories (For full details of benefits please contact us)

* Diamond



Rs. 10 lakhs lumpsum

* Platinum



Rs. 5 lakhs lumpsum

* Gold



Rs. 2 lakhs lumpsum

· Silver


Rs. 1 lakhs lumpsum



Those who joined as sponsors or as exhibitors in the previous fairs were benefited by way of greater visibility/exposure to organic business and the contacts they made for the marketing of products. Its marketing division will meet many other organic stakeholders coming from all over India and abroad. This enables to establish much needed business contacts for the organic products

Please visit India Organic 2007 Trade Fair for more details. You are always welcome to get back to us for any further details and assistance. I look forward to hear from you. You may also contact us on +91-80-28601183, Telefax-+91-80-28600935. Or email us at manoj.menon@iccoa.org, info@iccoa.org.

Thank you very much.

Yours sincerely,



Manoj Kumar Menon

Executive Director
International Competence Centre for Organic Agriculture
951-C, Ideal Homes Township, Rajarajeshwari Nagar
Bangalore-560 098, India
Ph: +91-80-28601183, Telefax-+91-80-2860093
website: ICCOA [International Competence Centre for Organic Agriculture]

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