View RSS Feed


Consumer Trends in the Ice Cream Market in the UK, 2011

Rate this Entry
by , April 25th, 2012 at 01:35 PM (685 Views)
This report provides the results for the Ice Cream market in UK from Canadean’s unique, highly detailed and proprietary survey of consumers’ Consumer Packaged Goods (CPG) consumption habits, and forms part of an overall series covering all CPG product markets.Its coverage includes, but is not limited to, consumption behaviors, the extent to which consumer trends influence their consumption and the value of the market these trends influence, brand and private label choices as well as retailer choices. Much of this information can also be analyzed by specific consumer group, providing hard and fast data on consumers and markets at the product category level.


Why was the report written?
Marketers in the Ice Cream market in the UK face a major challenge. Understanding market size and segmentation is valuable, but the keys to effective targeting is to know just how valuable specific consumer groups are, and being able to quantify the impact of consumer trends.This report solves these problems by providing integrated survey-based data on consumer trends, consumer groups and market data which show exactly the size of consumer groups, how much of the Ice cream market they account for and which consumer trends drive their behavior.

For more information kindly visit : Consumer Trends in the Ice Cream Market in the UK, 2011